From drone shooting, the application of virtual reality (VR) and augmented reality (AR) technology, to the new 3D technology that no longer requires glasses, a variety of new and fast-changing technologies are changing the film industry. Artificial Intelligence (AI) is one of the most influential and extremely impressive technologies. In the entire field of film production and management, the role of artificial intelligence is comprehensive and profound. Every key link in the film industry has set off a wave of change because of artificial intelligence. Watching a movie written by artificial intelligence, designing audio-visual effects, producing special effects, automatically editing, formulating distribution strategies, and even participating in performances is no longer a futuristic imagination, but a living reality.
Artificial intelligence drives automation in the film industry
At present, the main application of artificial intelligence in the film industry is to greatly improve the automation level of film creation and management, thereby liberating film workers from many traditional repetitive tasks to a certain extent, so that they can have more Put energy into more creative work. For example, tasks that require a lot of repetitive work, such as visual effects production, special effects design, and film editing, are now increasingly completed through artificial intelligence programs. Many work procedures in the film industry are becoming more and more automated and intelligent.
Editing is a labor-intensive task in film production. Compared with traditional programming editing that consumes a lot of time, artificial intelligence editing can automatically select and combine videos according to the more mature editing style and lens language in the database, thereby greatly improving the efficiency and quality of editing.
In terms of special effects production, the automation advantage of artificial intelligence is more obvious. It can not only effectively improve the level of grasp of visual effects and make special effects more realistic, but also in post-production, it can automatically generate specific lighting through deep learning of the rendered scene Effects or special effects such as flame and smoke, and check the final shooting effect in real time.
In addition, in the production of 3D content, artificial intelligence technology is also promising. It is worth mentioning that in this field, Chinese film and television companies have already taken the lead in the world. For example, in 2017, the "Zhengrong" and "AI Stereoscopic Designer" system developed by Juli Dimension became the world's only artificial intelligence 3D content automatic production platform at that time. Through this artificial intelligence system, the film production team can quickly convert 2D content into 3D content without the need for large-scale production teams and dual-camera shooting.
In terms of digital restoration, the automatic image processing system "Zhongying·Shensi" developed by China Film Group has added enhancement effects to the low-definition image materials of some film lenses, which also shows the power of artificial intelligence technology. The ZoomAI video enhancement technology developed by iQiyi also has excellent performance in optimizing low-quality video such as low resolution, noise, jitter, and gray color.
Towards more precise and intelligent production management
The core raw material for artificial intelligence operations is data. In any industry, including movie production, artificial intelligence technology can reveal patterns, trends, and user preferences by mining and analyzing massive amounts of data, thereby providing accurate and effective strategies for product design and marketing. As far as the intelligent management of the film industry is concerned, the input and analysis of various data including directors, screenwriters, historical box office revenue, production costs, and the number of audiences are the prerequisites for artificial intelligence to promote the intelligent management of the entire film industry.
For example, the artificial intelligence platform ScriptBook, which started operating in 2015, provides an artificial intelligence system based on cloud computing to help production companies identify which movie scripts have more market potential. All the movie producer has to do is simply upload the movie script, and then wait for the software to analyze and report the results.
For another example, the database of Qloo, established in 2011, contains information about millions of movies. After the company's artificial intelligence platform analyzes these data, it can help identify audience preferences, which helps filmmakers understand who to sell films to and which films to make will have better market effects.
In addition to production and promotion strategy management, the artificial intelligence platform also performs similar automated management functions in financial management, schedule management, quality control, and online review. With the full application of artificial intelligence, film production management will also develop in a more precise, automated, and intelligent direction, and the operating mode of the film industry will undergo profound changes.
Robot writing and script creation
With the continuous development of technologies such as deep learning, big data, and cloud computing, artificial intelligence is entering many highly creative fields. For example, the overseas-developed laboratory project "Narrative Science" has exceeded the level of relatively simple and highly modular news writing, and can write news stories with personalized colors according to specific requirements. Today, the application of this technology has broken through the scope of non-fiction writing such as news, and has begun to enter the field of fictional writing such as movie scripts.
Through deep learning and massive training, intelligent robots can already write scripts that meet the requirements of human viewing. For example, as early as 2016, an artificial intelligence program called "Benjamin" wrote the world's first sci-fi short script created by artificial intelligence after studying and analyzing dozens of classic science fiction scripts. After learning hundreds of horror movie trailers, another artificial intelligence system "Watson" finally produced a trailer for the 20th Century Fox sci-fi movie "Morgan" by imitating the script structure of these movies.
In addition, artificial intelligence can automatically decompose the script and automatically generate a list of characters and scenes. The dismantling process of a 50,000-word script does not exceed 5 minutes. These functions have greatly improved the speed and efficiency of screenwriter work.
Of course, although through big data analysis and deep learning technology, writing robots can write simple scripts with plot effects, but in terms of the coherence, logic and emotional attributes of text and plot, artificial intelligence and human screenwriters still have Not a small gap.
In short, the global film industry, including the Chinese film industry, is full of expectations for the huge potential of artificial intelligence in film production, and has made tangible progress in the development and application of system platforms. Of course, no matter how artificial intelligence technology develops, the future of a more automated and intelligent film industry does not exclude human creators and managers from the boundaries of the industry. On the contrary, the film industry supported by artificial intelligence will be an area where intelligent software and humans are more complementary and cooperate more closely. In this field, creative filmmakers will work with more efficient intelligent machines to continuously open up a broader development space for the global film industry with fuller creativity.