Monday, November 2, 2020

Subvert Excel through Lego, no-code productivity tool "Treelab" completes two consecutive rounds of preA and preA+ financing

 the no-code productivity tool "Treelab" ( announced that it had won the PreA round led by GGV Jiyuan Capital; recently it completed the investment led by Morningside Capital and GGV Jiyuan Capital. PreA+ round with Mingshi Capital's follow-up investment. Two consecutive rounds of financing within six months, the total amount is close to 10 million US dollars.

"Treelab" benchmarked against the US codeless custom SaaS software Airtable, and this benchmarking awareness and understanding of industry pain points are derived from the past practice of "Treelab" founder and CEO Ricky: When Ricky was 15 years old, he found the factory at home Although there is an ERP system, it is difficult to synchronize between the systems and still rely on the traditional form of exporting Excel. After discovering this pain point, he began to build a new platform to automatically synchronize data from different systems.

Although it does allow data to circulate, the software must continue to meet demand and be constantly modified. This is also a problem faced by many SaaS companies, that is, the balance between product standardization and customization of customer needs.

The shock to Ricky was that when he planned to sell the platform to a brand in the United States, he found that the Airtable template could achieve the functions he had built for two years.

The industry is complex, and the needs are constantly changing, but the codeless custom platform represented by Airtable actually turns the lowest part of the software, that is, the addition, deletion, modification, and checking of software into a user experience mechanism. More complex services can be solved through external methods such as API.

At present, most of those engaged in this industry in China are from the perspective of "facilitating the boss management process". "Treelab" cuts in from the perspective of "bringing convenience to actual business operators".

Of course, this may bring to ask questions, after all payers are the boss, they do not actually care about the convenience of the user. In this regard, Ricky has his own views: First, the data can already generate value after circulation, which is meaningful to the boss; second, the direct customer groups of "Treelab" are small companies such as big C, small B, etc. The business team may only have a few or even one person. He is both the boss and the employee, so "Treelab" is more valuable to him.

Of course, in addition to the standardization of small businesses directly, "Treelab" has not given up the market for medium and large customers. But the "Treelab" approach is not to directly go to Big B, but to cooperate with other customized industry solutions and be wrapped in it.

Currently, "Treelab" can serve the following work scenarios:

  • Customer relationship management: For domestic small businesses, the immediate pain point is not managing customers, but how to obtain business opportunities. "Treelab" cooperates with data companies to provide companies with lead management capabilities.

  • Project management: Display the overall project in a single view, and assign tasks to project tracking, which is more intuitive and easier to collaborate.

  • Questionnaire survey: While simply collecting data, you can also perform one-stop data storage and analysis.

In summary, "Treelab" is a lightweight way to solve problems that Excel cannot solve in Excel usage scenarios. Behind this is the core competitiveness of "Treelab"-the bottom layer is the database, and the middle is the middle stage. 90% of them are general-purpose capabilities and 10% are customized; therefore, if the underlying and general-purpose capabilities are set up, it is enough Build different lightweight applications faster.

 "Treelab" currently serves industries including but not limited to supply chain, Internet, consulting, finance, design, advertising, etc. Its customers include well-known companies such as Xiaomi, Greenland Group, Nestlé, Chenguang, Decathlon , SGS, etc.

Ricky believes that the market "Treelab" will face in the future will exceed 100 billion. The market is composed of three parts. One is the stock market, that is, the office field that has already been digitized; the second is the incremental market. For many vertical industries that no one cares about, you can build your own templates for your industry, such as China’s 500 film productions. The company's total IT budget is only a few hundred million, which is not enough to support a vertical software, but you can use "Treelab" to customize your own templates; third, for the office market and Excel usage scenarios, you can use "Treelab" to be smarter and more convenient Have to be replaced.

"Treelab" was founded in 2019, and its team members come from well-known companies such as Tencent, Alibaba, Teambition, Tezan, and Graphite Document . This round of financing will help the team further promote product iteration, function expansion, and improve the sales and support team.

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